How to Set Up a Twitter Account Like a Pro

7 Tips to Make Your Twitter Profile Shine

by @dinoalphabet

As of May 2013, there are 554 million active Twitter users. With such high numbers, Twitter is a great opportunity to gain exposure for professionals and for businesses. Whether it is a professional account, personal account, or a business account, in order to maximize your Twitter experience, it is important to have your account set up professionally and correctly. Your Twitter presence can be perceived as a first impression to a potential client or employer and you can easily steer away people with an incomplete or boring Twitter profile. Here are some tips on how to intelligently set up your Twitter account.

• Pick a good name. If you’re using Twitter for personal use, add your full name. If you’re using it to promote a business, use the name of the company you are trying to promote.
• Pick a good handle. On Twitter, your username, or handle, is how people identify you. It is a way to get your readers attention and what they remember you by.  It should be plain and simple, yet unique.  If your name is Han Solo, some good Twitter handles for you might be @HanSolo or @CaptainSolo. Avoid using digits, symbols, and spaces at all cost.
• Select good profile pictures. People use social media to be social. It puts a more personal touch to your account if you have a clear head shot of yourself. Not only do you come off as more professional, but if you set a picture of Spongebob to your profile no one will take you seriously, unless you're tweeting for Nickelodeon. If you are using Twitter for your company, use your company logo as a profile picture.
• Utilize your background. Twitter allows you to select a background picture behind your profile photo. It makes no sense to not utilize this and it drives me nuts when I click on a Twitter page and find it black. Make a creative background, showcase some of your personal photography or use a picture from your company that you are promoting. Give your followers something to look at.
• Fill out your bio correctly. I just came across a bio that only read “Peace&Love<3”. This tells me absolutely nothing about the user and gives me no reason to follow them. Your bio is a brief description about who you are and what you are about. Most people don’t realize that what you have in your bio can come up in Twitter search and can be found in search engines. This is key when trying to gain followers so describe yourself, your specialties and some of your interests. If you are representing a business, add the services you offer. Also, include your location in your bio. It is important for possible clients and employers to see where you are. Make sure you proofread and check for spelling errors in your bio, too.
• Add a link to your website or blog to your Twitter bio. If you have a website or blog, Twitter is a great way to get some page views and website traffic. Its another tool in the toolbox so use it.
• Follow a bunch of people. A good rule of thumb is anywhere from 75-100 people at first. Make sure they're people in your industry or users that you find interesting. Favorite celebrities, actors, athletes and news sites are always a good start.  

So now, you have your account and profile set up and you’re ready to dive into the vast Twitter Sea of knowledge. What do you do now? Engage. Social Media is about engaging with others. Its about communicating and meeting new people. The worst thing you can do on any social media platform is to not be social. Respond, retweet and favorite other peoples tweets and it will start happening to you.

Were these tips helpful? Are you an expert that has more tips that I may have missed? I'd love to hear back from you!

Suspended From Twitter: A Survival Story

How important is your Twitter account to you? How many times a day do you open your Twitter app and scroll through your news feed? What would you do if you checked your account one day and found all of your followers and followings down to zero? Well, that's what happened to me. Here is my story.

I love Twitter. I am on it constantly. It's where I get my news, where I communicate and it's where I go to pass the time. I have a modest amount of Twitter followers at 270-something and I am following about 590 people. Three days ago, I went into my Twitter account and it was all down to 0. I didn't panic right away. Instead, I checked my account through my wife's phone.

"This account is forbidden."

We're experiencing heavy turbulence. Make sure your seat backs and tray tables are upright and in a locked position.

Wait, what? Forbidden?!?!? I never post anything that is distasteful, nor do I Tweet profanity. Perhaps I was hacked? Nope. All of my recent Tweets were from me. Innocent and lighthearted posts with the occasional retweet all done by yours truly. And now, my sanctuary had been stripped away from me. I was exiled from the virtual community of my favorite social media outlet.

There had to be some mistake! Maybe my account wasn't working on mobile devices. I logged in on my laptop with my fingers crossed. "This account has been suspended."

Let the panicking begin.. 

My wife tried to calm me down in my miniature state of grief. To quote a famous figure skater, "Why me?!?!?" I couldn't believe this was happening. I had absolutely no idea why I would ever have any reason to be suspended from Twitter.

The message on my Twitter homepage said to click on a link to receive an email from Twitter support and so I did. Before I sent my email, I checked the internet and I found that many people have had the same problem. One guy said that he emailed them every day, multiple times a day and it took over 6 weeks before he got a response. 6 weeks!?!?!

We just lost cabin pressure.

I quickly checked my inbox and found an email from Twitter. It was delivered automatically and it said if I want to dispute the suspension, I needed to review the Twitter rules and respond to the email stating what I did wrong and tell them I wouldn't do it again. They also mentioned that from time to time, they make a mistake and suspend accounts on accident.

I emailed them back politely and with as much professionalism as I could in my messed up state of grace. I needed my account back and I would do just about anything at this point to retrieve it. I clicked send like I was sending away a messenger bird. Hopefully it would find its recipient in a timely manner. All I could do was wait. So I did what anyone who is addicted to Twitter would do when their Twitter account is down: Facebook and Candy Crush Saga.

I'll never make it.

Days passed but it seemed like months. I felt like I was missing out on so much and I was helpless. I felt like the guy on death row who was wrongly accused of a crime he didn't commit. All I could do was hope and pray that my S.O.S. email would be reviewed promptly by Twitter and my account would be restored.

Breathe, Dino.

So I went on with my new daily routine of checking Facebook way too often and crushing as much candy as I could. It wasn't all that bad, actually. It was like being on vacation and not having any cellular service. At first, you panic, but as time passes, it's a relief. It was a sense of freedom in a weird kind of way. When I was picking up my daughter from school on the playground, I just stood there and enjoyed the beautiful weather instead of having my face buried into the screen of my iPhone 5. I kind of got used to this unexpected change of pace. And then it happened. My S.O.S. was answered three days after I sent out my initial distress call.

"Twitter has automated systems that find and remove multiple automated spam accounts in bulk. Unfortunately, it looks like your account got caught up in one of these spam groups by mistake. I've restored your account; sorry for the inconvenience. Please note that it may take an hour or so for your follower and following numbers to return to normal."

Echo base? This is Rogue 2. I found them. Repeat. I found them.

With in minutes my Twitter account was back up and running. My news feed was functioning like a charm and my numbers were back to normal. It was time to shake the three day old dust off and return to my normal Social Media routine. I was back!

It's kind of scary to think of how wrapped up we become in our smart phones and social media outlets. This experience was somewhat of a rude awakening for me and I learned a lot. First, take time away from your smart phone and start enjoying the things around you. Second, appreciate what you have. Validate what is important to you. Tomorrow is promised to no one. That includes your Twitter account.

Private Eyes: Is Google Glass going to be a privacy problem?

In recent tech news, Google Glass has taken the spotlight. Almost everyone in the industry is dying to get their hands on Project Glass, which is currently being Beta tested by thousands of "Explorers". When they hit the shelves, they'll sell like hot cakes, but, is the next big thing from Google an invasion of your privacy?

Google Glass is an interactive wearable computer that you put on like glasses. Equipped with a transparent computer screen over the right eye, Glass allows the user to send emails, post to social media outlets, take photos or videos and browse the Internet. It is all controlled by voice, touch and gesture. Sounds impressive to most, but it is scary to some. 

In a tidbit from New York Times video cast from March of this year, Scott Cleland (who is introduced as a "Consultant for Google's competitors") argues that Google Glass is a violation of ones privacy. Cleland mentions that if you're sitting in a Starbucks with a friend, someone could record your conversation with Glass and you would never know it. He also explains that all of the data that is saved on Glass is sent to Google and stored in their cloud. So is he hitting it on the head or is he just paranoid? 

I'm sure that Cleland is not alone when when he discusses privacy issues with Google. However, I don't really think it's a big deal. The fact is, almost everyone has a smart phone nowadays. Your Starbucks conversations can easily be recorded with these devices. Some stranger could take your picture and upload it to Facebook faster than you can say Venti Skinny Iced Caramel Macchiato. Realistically, this can happen anywhere you go at any given time. 

Does this stop me from having coffee in public with a few friends? Nope. I'm sure that there is an extreme minority that is using technology in a bad way, and they'll likely do the same thing with Glass. I'm just not convinced that Google Glass is going to spawn an invasion of privacy epidemic that hasn't already happened with the onset of smart phone technology. 

If someone wants to record my conversations about baseball or my last trip to the movies, be my guest. And if Google wants to use that data to create better, more innovative and technologically advanced products, I'm happy to oblige. 

What are your thoughts on Google Glass? Will Glass be a problem in regards to your privacy?

Follow me on Twitter @dinoalphabet

View The New York Times TimesCast below:

http://www.nytimes.com/video/2013/03/13/technology/100000002116018/googles-future-fight.html

From Venti Updates to the McTweet, big companies are using social media to their advantage

Posted by Dino Anagnostopoulos

Companies are reaching out to tens of millions of people daily by using social media outlets. It is a cost efficient and simple way to get in touch with consumers, investors, and job applicants. Organizations across the world are using Facebook and Twitter to promote themselves but how are they doing it?

When is the last time you saw a Starbucks commercial on T.V.? I don’t think I ever have. With nearly 38 million “likes” and followers on Facebook and Twitter combined, they don’t need to pay for very many T.V. spots. They subtly reach out to consumers using social media. They utilize Twitter, Facebook and YouTube effectively to get customers through their doors. The Starbucks Facebook timeline has photos of their coffee drinks and sandwiches. They post updates on promotions and advertise new products. Click on the Locations button and you will see a map with pin-points on all of the Starbucks locations near you.

The Starbucks Twitter feed doesn’t just showcase tinyurls of Grande Caramel Macchiatos and current promotions. Their Twitter feed also displays their many volunteer organizations and how the average Joe can get involved to give back to their communities.

Starbucks is constantly engaging on Twitter with everyday people.  They have several Twitter handles for different countries around the globe. They also have a handle called @starbucksjobs where they post Job openings, which is a resourceful way to reach out to a vast array of applicants. One of the more unique Starbucks Twitter accounts is @MyStarbucksIdea. This account is linked to a Starbucks website that gives people a chance to contact the coffee giant and offer them ideas for items that they would like to see on their menu. A person might leave the comment “Low Carb Frappuccino” along with a recipe for it. Starbucks (and its customers) can leave comments and feedback on the idea which could possibly be implemented as a menu item. A revolutionary way to keep their customers interested and engaged.

McDonald’s is also keeping up with the social media trend. McDonalds updates Facebook and Twitter constantly. They more or less stick to the basics, Tweeting pictures of their Premium Wraps, Dollar Menu Items and current promotions. The McDonalds Facebook page has Job Openings, Locations, and has new Menu Items on it. Although their social media campaign has recently drawn criticism for their social media strategy on Twitter, McDonalds’ won’t miss a beat. I mean, come on. It’s McDonald’s. They are still reaching out their golden arches to a combined 30 million people just by sending out simple Tweets and status updates.

So, is social media effective for companies? Absolutely. Within a half hour of waking up everyday, I check my Facebook account and my Twitter feed. With large numbers of people using social media outlets, I am not alone. When I casually scroll through my Twitter feed, I may see a Tweet from Starbucks and I’ll be in the mood for a venti cup of Pike’s Place. A status update from McDonald’s might get those golden french fries in my head and I know where I’ll be going for lunch before I even eat breakfast. It is marketing brilliance and big companies know it.

Follow me on Twitter @dinoalphabet